Buyers Are So Over Meta’s Overhauls; PayPal Enters The TV Measurement Fray

Whose Mess Is This? One unwritten rule for advertising and analytics platforms is to never make dramatic overnight changes that impact a customer’s day-to-day life. Quiet overhauls can wreak havoc in the background on identity graphs, targeting capabilities, software plugins, server setups, etcetera. But the customer UI usually exists at a safe remove, like the […] The post Buyers Are So Over Meta’s Overhauls; PayPal Enters The TV Measurement Fray appeared first on AdExchanger.

Last updated Apr 23, 2026 by ATDb automated enrichment · Connections updated May 3, 2026