Adverity

Leading enterprise-grade marketing data integration and intelligence platform, competing in the upper mid-market and enterprise segment with 600+ connectors and AI-powered analytics

Adverity is an enterprise-grade marketing data intelligence platform engineered to automate complex marketing data integration and provide a governed AI data foundation for modern analytics.¹ The platform has deep understanding of hundreds of marketing applications — spanning advertising, social media, CRM, and analytics — and delivers a single view of marketing performance, enabling brands and agencies to continuously assess and optimize their investments.² Its core capabilities include marketing ETL via 600+ connectors, harmonization of conflicting data fields to enable accurate cross-platform measurement, and delivery of unified analytics into customer-owned cloud infrastructure such as Snowflake, BigQuery, and Databricks.¹ Adverity also offers Adverity Atlas, a marketing knowledge layer that sits on top of existing enterprise data warehouses, providing the context, governance, and business understanding needed to help organizations deploy AI with confidence.³ The company raised a pivotal $120 million Series D round led by SoftBank Vision Fund 2, bringing total capital raised to approximately $166 million.¹ Source 1: b2bleadnavigator.com — Adverity: Enterprise Marketing ETL & Knowledge Layer Source 2: sapphireventures.com — Solving Marketing's Top Challenge: Why Adverity and ... Source 3: martechcube.com — Adverity Launches Atlas for Marketing AI Data