Adverity

Adverity is a leading enterprise-grade data and analytics platform specializing in marketing intelligence and data integration for the advertising technology ecosystem. Founded to solve the critical challenge of marketing data fragmentation, the company enables enterprises and agencies to consolidate, harmonize, and analyze data from multiple sources including advertising platforms, social media channels, and web analytics tools. The Adverity Marketing Intelligence Platform empowers marketing teams to make data-driven decisions, optimize campaign performance, and drive measurable business outcomes across complex multi-channel marketing environments. The platform's core capabilities center on automated data extraction and transformation from various ad tech and marketing platforms, combined with advanced analytics, reporting functionalities, and AI-powered predictive features. Adverity has demonstrated strong growth momentum through strategic acquisitions, most notably acquiring Hevo Data, a cloud-based data integration platform, which significantly expanded its technical capabilities and market reach. The company continues to innovate with products like Insights Studio, a self-service analytics tool designed to provide marketing teams with real-time access to actionable insights. Adverity serves a diverse client base ranging from global enterprises to specialized marketing agencies, establishing itself as a trusted partner for organizations seeking to unify their marketing data infrastructure and extract maximum value from their advertising investments.