Graham Mudd

Graham Mudd is one of the most consequential figures in the emergence of streaming advertising, serving as Chief Advertising & Partnerships Officer at Netflix where he leads the company's landmark entry into the ad-supported video market. His hire in 2023 signaled Netflix's serious commitment to building a world-class advertising business, and he has been central to establishing the infrastructure, partnerships, and ad products needed to make Netflix's ad-supported tier a credible destination for major brand advertisers globally. His work represents a defining moment in the convergence of premium streaming and programmatic advertising. Before joining Netflix, Mudd spent over a decade at Meta (formerly Facebook), rising to senior leadership roles focused on advertising products and monetization. At Meta, he was deeply involved in scaling the company's advertising ecosystem across Facebook and Instagram, working on ad technology infrastructure, measurement, and partnerships that helped cement Meta's dominance in digital advertising. His experience navigating the complexities of large-scale ad platforms — including privacy-safe measurement, brand safety, and programmatic infrastructure — made him a natural choice to lead Netflix's advertising ambitions. Mudd's expertise sits at the intersection of premium content, brand advertising, and ad technology, giving him a rare ability to speak credibly to both Madison Avenue and Silicon Valley. At Netflix, he is responsible for advertiser relationships, the development of new ad formats and targeting capabilities, and building the global partnerships necessary to scale the platform's ad business. His leadership is widely watched across the industry as Netflix's ad tier is seen as a bellwether for the future of streaming monetization.

• Bachelor's degree from a U.S. university

• Led the launch and scaling of Netflix's ad-supported subscription tier, one of the most significant new advertising platforms in the streaming era
• Played a senior role in scaling Meta's advertising products across Facebook and Instagram into a multi-hundred-billion-dollar revenue engine
• Recruited to Netflix in 2023 as its first dedicated Chief Advertising & Partnerships Officer, signaling the company's full commitment to advertising as a business pillar