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Erick Tseng

Operator

Erick Tseng is the Founder & CEO of Next Chapter, bringing deep expertise in digital advertising and product leadership to his entrepreneurial venture. His career spans senior product roles at Meta (Facebook), where he led Instagram Ads and Facebook Ads product teams, as well as earlier work at Google on Android and HTC. He is recognized for his command of large-scale advertising systems and his ability to build and scale ad products that shape how billions of dollars in spend are managed.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Founder & CEO
Company
Next Chapter
Based
San Francisco, California, United States
Connections
3
Years in industry
15 years

Bio

Erick Tseng is the Founder & CEO of Next Chapter, bringing deep expertise in digital advertising and product leadership to his entrepreneurial venture. His career spans senior product roles at Meta (Facebook), where he led Instagram Ads and Facebook Ads product teams, as well as earlier work at Google on Android and HTC. He is recognized for his command of large-scale advertising systems and his ability to build and scale ad products that shape how billions of dollars in spend are managed.

Career

  • Director of Product Management, Instagram Ads

    Meta (Facebook) · 2012-2023

  • Product Lead, Facebook Ads

    Meta (Facebook) · 2012-2023

  • Product Manager, Android

    Google · 2007-2010

  • Senior Product Role

    HTC · 2010-2012

Expertise & education

Expertise

Social AdvertisingLarge-Scale Ad SystemsInstagram AdsFacebook AdsAd Product DevelopmentProgrammatic AdvertisingMobile AdvertisingProduct Leadership

Education

  • B.S. Computer Science, Stanford University
  • M.B.A., Harvard Business School

Speaking topics

Scaling Ad ProductsSocial Advertising StrategyProduct Leadership in AdTechMobile Advertising Innovation

Recognition

Notable achievements

  • Led Instagram Ads product team at Meta, helping scale the platform into a multi-billion dollar advertising business
  • Oversaw Facebook Ads product development influencing hundreds of billions of dollars in annual ad spend
  • Founded Next Chapter, applying deep AdTech and product expertise to a new entrepreneurial venture
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