Nada Stirratt

Nada Stirratt is one of the most prominent operators in social media advertising, currently serving as Vice President of Global Advertising at TikTok, where she leads the platform's worldwide advertising partnerships, revenue strategy, and ad product development. Her role places her at the center of one of the most consequential shifts in digital advertising — the rise of short-form video as a dominant monetization format — and she has been instrumental in building TikTok's advertiser ecosystem into a major competitive force against established platforms like Meta and YouTube. Stirratt's career reflects a deliberate progression through the most influential platforms in digital advertising. Prior to TikTok, she held senior roles at Twitter, where she was involved in scaling the platform's advertising business and building direct advertiser relationships. Before that, she gained foundational expertise at Google, one of the defining institutions of modern programmatic and digital advertising. This trajectory across Google, Twitter, and TikTok has given her rare cross-platform perspective on how advertising products are built, sold, and scaled globally. Known for her ability to translate complex ad technology into compelling value propositions for brand advertisers and agencies, Stirratt has built a reputation as a dealmaker and operator who bridges product, sales, and strategy. Her work at TikTok in particular has been significant in legitimizing the platform as a premium advertising environment for global brands, navigating both the platform's explosive growth and the regulatory scrutiny it has faced.

• Led TikTok's global advertising business during one of the fastest growth periods in social media advertising history
• Built and scaled advertiser partnership frameworks across Google, Twitter, and TikTok, spanning multiple generations of digital ad platforms