Moat

A · Ecosystem ServicesDefunct

New York, NY, United States · Founded 2010

201-500 employees · ~$67M

Sourced & current · updated Oct 5, 20262 of 4 facts verifiedWebsite

Moat was an ad measurement and analytics platform founded by Jonah Goodhart and Noah Goodhart that shut down in September 2024 when Oracle, which had acquired it in 2017, closed its entire advertising division.

Where they sit

Stack tier: Ecosystem Services (A)

Verification & MeasurementAd Fraud PreventionVerification Platform

Was a leading independent ad viewability and attention measurement platform before being shut down by Oracle in 2024

Ownership

Parent: Oracle Advertising

Competitors

Verasity

AdScore

Nielsen Digital

P

Protected by Mediaocean

In their space

• Integral Ad Science IPOVerified · 2✓Jun 30, 2021 · $3.6B valuation
• DoubleVerify IPOVerified · 2✓Apr 21, 2021 · $5.3B valuation

Key people

J

Jonah Goodhart

Co-Founder & CEO