Penry Price
Founder & Managing Partner at Charcoal Advisors
Advising on advertising strategy and go-to-market through Charcoal Advisors
Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026
Penry Price is the Founder and Managing Partner of Charcoal Advisors, bringing decades of senior advertising industry experience to his advisory work. He is best known for his nearly decade-long tenure as Vice President of Marketing Solutions at LinkedIn, where he helped build and scale the platform's advertising business into a leading force in B2B digital marketing. Earlier in his career, Price served as Senior Director of Advertising Sales at Google, establishing a deep foundation in digital advertising strategy and sales.
Vice President, Marketing Solutions
LinkedIn (2012-2021)
Senior Director, Advertising Sales
Google (2004-2012)
- BA, University of Virginia
- Led LinkedIn Marketing Solutions through a period of major growth, establishing it as the dominant B2B digital advertising platform globally
- Joined Amazon Advertising as VP at a pivotal moment in its emergence as a top-three digital advertising platform alongside Google and Meta
- Helped scale Google's advertising sales organization during the formative years of search and display advertising