Vice President, Amazon Advertising at Amazon
Building LinkedIn's Marketing Solutions into a premier B2B advertising platform and bringing deep platform advertising expertise to Amazon's rapidly expanding ad business.
Last updated Feb 27, 2026 by AI Enrichment
Penry Price is a seasoned advertising technology executive currently serving as Vice President at Amazon Advertising, one of the fastest-growing and most consequential ad platforms in the world. He is perhaps best known in the industry for his long tenure as Vice President of Marketing Solutions at LinkedIn, where he led the company's advertising business and helped transform it into a dominant force in B2B digital advertising. His work at LinkedIn established the platform as the go-to destination for professional audience targeting, a reputation that endures today. Before LinkedIn, Price held senior roles at Google, where he spent years in advertising sales and business development, giving him foundational experience in the programmatic and search advertising ecosystems. This combination of search, social, and commerce advertising experience across three of the most significant platforms in digital media makes him one of the more broadly credentialed operators in the industry. At Amazon, he brings that cross-platform perspective to a business that has grown into a multi-billion dollar advertising operation leveraging first-party commerce data at massive scale. Throughout his career, Price has been a consistent voice on topics including B2B marketing, audience-based advertising, and the evolving relationship between media and commerce. He has spoken at major industry conferences and contributed to conversations around the future of digital advertising, identity, and measurement. His trajectory from Google to LinkedIn to Amazon reflects the broader consolidation of advertising power among platform giants with proprietary data assets.
LinkedIn (2012-2021)
Google (2004-2012)