DAZN

Leading global sports streaming platform with presence in multiple markets

DAZN (pronounced 'da zone') is a sports-focused over-the-top (OTT) streaming service that operates in multiple countries worldwide. Founded by Perform Group (now DAZN Group), the platform provides live and on-demand streaming of various sports including boxing, soccer, MMA, baseball, and more. DAZN operates on a direct-to-consumer subscription model, positioning itself as the 'Netflix of sports.' While DAZN is primarily a content streaming platform rather than a traditional AdTech company, it operates within the digital advertising ecosystem through its ad-supported tiers in certain markets and programmatic advertising capabilities. The platform has evolved to include both subscription-based and hybrid models that incorporate advertising, making it relevant to the broader AdTech landscape as a premium sports inventory provider. DAZN has secured significant sports broadcasting rights globally and competes with traditional broadcasters and other streaming platforms. The company has raised substantial funding and expanded aggressively into multiple markets, though it has also faced challenges with profitability and has adjusted its market presence in some regions.