DAZN

Global leader in sports streaming with a rapidly growing advertising business targeting premium sports audiences across CTV and digital channels

DAZN (pronounced 'Da Zone') is a leading global sports streaming platform founded in 2015 by Perform Group, offering live and on-demand coverage of boxing, football, MMA, motorsport, and more across 200+ countries. With tens of millions of subscribers worldwide, DAZN has established itself as a direct competitor to traditional sports broadcasters and pay-TV operators, securing major rights deals with organizations like the NFL, Serie A, Bundesliga, and major boxing promotions. The platform operates on a subscription-first model but has been aggressively building out an advertising-supported tier (DAZN Free) and programmatic advertising infrastructure to diversify revenue. In the AdTech ecosystem, DAZN has emerged as a significant player through its DAZN Advertising division, which offers brands access to a highly engaged, sports-passionate global audience. The company has invested in first-party data capabilities, contextual targeting, and programmatic ad sales, positioning itself as a premium Connected TV (CTV) and streaming advertising destination. DAZN's ad-supported tier and partnerships with DSPs and SSPs have made it an increasingly important inventory source for sports-focused media buyers. DAZN is privately held and backed by Sir Leonard Blavatnik's Access Industries, which has invested billions into the platform. Despite significant losses in its early years, DAZN has pursued a path toward profitability through a combination of subscription growth, advertising revenue, and strategic content partnerships. Its scale, exclusive sports rights, and first-party audience data make it a formidable force in the convergence of sports media and digital advertising.