DAZN partners with FIFA+

DAZN, the global sports streaming platform, announced a major partnership with FIFA+ to bring FIFA's streaming service onto the DAZN platform. This collaboration marks a significant step in consolidating sports streaming content, with FIFA+ — FIFA's own free-to-access streaming platform launched in 2022 — becoming available through DAZN's ecosystem. The deal enables football fans to access FIFA+ content, including live matches, documentaries, and archival footage, through DAZN's interface, expanding the breadth of football content available to DAZN subscribers and free users alike.

This partnership has meaningful implications for the CTV and streaming advertising landscape. By integrating FIFA+ into DAZN, both platforms can pool their addressable audiences, creating a larger and more attractive inventory for sports advertisers. FIFA+ operates on an ad-supported free tier, meaning this deal likely expands DAZN's AVOD (advertising-based video on demand) capabilities and opens new programmatic and direct-sold advertising opportunities around premium football content. The consolidation of sports streaming rights and platforms is a growing trend, and this deal reflects the broader industry movement toward aggregation — reducing fragmentation for both viewers and advertisers. For brands seeking to reach global football audiences at scale, the combined reach of DAZN and FIFA+ represents a more compelling buy, potentially challenging traditional broadcasters and other sports streaming platforms like Amazon Prime Video and Apple TV+ in the sports rights space.