Foxtel

Australia's leading pay-TV and streaming provider with a dominant position in premium sports and entertainment content, offering advertisers access to a large, data-rich subscriber base

Foxtel is Australia's dominant subscription television provider, delivering premium pay-TV, streaming, and on-demand content to millions of Australian households. Originally launched in 1995 as a joint venture between News Corporation and Telstra, Foxtel has evolved from a traditional cable and satellite TV operator into a multi-platform media company encompassing linear TV, streaming services, and digital advertising solutions. Its streaming arm, Kayo Sports, has become one of Australia's most popular sports streaming platforms, while Binge serves as its entertainment-focused SVOD offering. In the AdTech ecosystem, Foxtel operates a significant addressable advertising business, leveraging its subscriber data to offer targeted, data-driven advertising across its platforms. Foxtel's ability to combine first-party subscriber data with premium content environments makes it a compelling proposition for advertisers seeking engaged, premium audiences in the Australian market. The company offers programmatic advertising capabilities, audience targeting, and advanced TV advertising solutions that bridge traditional broadcast and digital advertising. Foxtel was acquired by News Corp in 2023 when News Corp increased its stake, and the company has undergone significant restructuring, including the merger of its streaming assets. Foxtel continues to operate as a distinct brand in the Australian market, competing with global streaming giants like Netflix, Disney+, and Amazon Prime Video, while maintaining its stronghold in live sports broadcasting through rights to AFL, NRL, cricket, and international sports.