FreeWheel
Founded 2007
NASDAQ:CMCSA
FreeWheel provides ad-serving and monetization technology that TV networks, media companies and other premium-video publishers use to serve and sell ads in their online and streaming video.
Where they sit
Stack tier: Ecosystem Services (A)
Connected TV PlatformVideo Advertising Platform
Comcast-owned ad-serving and monetization platform for premium video — described by AdExchanger in 2019 as the 'broadcast ad serving incumbent' — that added buy-side technology through its 2020 Beeswax acquisition.
Ownership
Parent: Comcast Corporation
Subsidiaries