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FreeWheel Buyer Cloud

FreeWheel Buyer Cloud

Programmatic Advertisingfreewheel.com

FreeWheel Buyer Cloud is Comcast-owned FreeWheel's programmatic buying platform for advertisers purchasing premium connected-TV inventory; it was formerly known as Beeswax.

Parent: FreeWheelConnections: 2

Last updated Oct 9, 2026 by the ATDb Editorial Team

AI-drafted from public sources7 sources cited

At a glance

1corporate family
Demand Side Platform (DSP)Connected TV Platform

About

FreeWheel Buyer Cloud is Comcast-owned FreeWheel's programmatic buying platform for advertisers purchasing premium connected-TV inventory; it was formerly known as Beeswax. On July 29, 2026, FreeWheel launched Video Content Report, available only in Buyer Cloud, which gives buyers post-campaign, series-level delivery reporting from impression data recorded by FreeWheel's ad server for opted-in publishers, at no additional cost. Source 1: advanced-television.com Source 2: tvtechnology.com Source 3: ppc.land

Corporate history
  1. Year unknown
Connection details

Explore further

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