Soo Jin Oh

Chief Commercial Officer at FreeWheel

Driving commercial strategy in advertising technology at FreeWheel

AnalystNew York, New York, United States12+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Soo Jin Oh is Chief Commercial Officer at FreeWheel, where she leads commercial strategy within the advertising technology space. She brings a background in research and analytics from prior roles in the digital media and publishing ecosystem. Oh is recognized for her expertise in digital advertising and her ability to translate data-driven insights into strategic business outcomes.

Previous Roles

Research and Analytics roles

Prior to DCN (details not publicly confirmed)

Expertise

Publisher MonetizationDigital Advertising Revenue TrendsProgrammatic AdvertisingPlatform Policy Impact AnalysisData Privacy and Cookie DeprecationPremium Content EcosystemsIdentity ResolutionDigital Media Economics

Notable Achievements

Leads DCN's research program producing widely cited annual and quarterly digital advertising revenue benchmarks for premium publishers
Produced research quantifying the economic impact of platform algorithm and policy changes on premium digital publishers
Established DCN as a credible data-driven voice in policy and industry debates around the open web and publisher sustainability

Speaking Topics

Digital advertising revenue trends and publisher economicsImpact of platform policies on premium content creatorsCookie deprecation and identity resolution for publishersThe value of premium publisher audiences in programmatic advertisingSustainability of the open web and independent journalism

Publications

DCN Digital Publishing Revenue Reports (annual/quarterly)
DCN research on platform dependency and publisher monetization

Connections