Skip to content
ATDbbeta
P

Pam Zucker

SVP, Chief Strategy Officer at IAB

Driving industry strategy and policy at the intersection of AdTech, programmatic advertising, and digital marketing

DealmakerNew York, NY, United States15+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Pam Zucker serves as SVP, Chief Strategy Officer at IAB, where she shapes strategic direction for one of the advertising and marketing industry's most influential trade organizations. With deep expertise in the AdTech ecosystem, she brings a strong background in programmatic advertising, publisher monetization, and multi-stakeholder partnership development to her leadership role.

Expertise
Programmatic AdvertisingSupply-Side Platforms (SSP)Header BiddingSupply Path OptimizationPublisher MonetizationProgrammatic DirectStrategic PartnershipsDemand-Side Relationships
Notable Achievements
  • Leads global partnerships strategy at PubMatic, a publicly traded independent SSP, helping drive revenue growth through publisher and demand-side relationships
  • Established as a key figure in programmatic supply-side partnerships during a period of significant industry consolidation and privacy-driven transformation
Speaking Topics
Supply Path OptimizationPublisher Monetization StrategiesProgrammatic PartnershipsPrivacy and the Evolving AdTech Ecosystem
Connections