Pam Zucker

Pam Zucker is a senior partnerships executive at PubMatic, one of the leading independent supply-side platforms in the programmatic advertising industry. As SVP of Global Partnerships, she oversees strategic relationships with publishers and demand partners, playing a central role in PubMatic's commercial growth as a publicly traded AdTech company. Her work sits at the intersection of publisher monetization, supply path optimization, and programmatic demand development. With extensive experience in the AdTech industry, Zucker has built a reputation for navigating complex multi-stakeholder relationships in the programmatic ecosystem. Her expertise spans header bidding, programmatic direct, and the evolving identity and privacy landscape that is reshaping how publishers and advertisers transact. She is recognized for her ability to align publisher and demand-side interests in an increasingly consolidated and privacy-focused market. Zucker's career reflects a deep focus on business development and strategic partnerships within digital advertising technology. At PubMatic, she contributes to the company's mission of helping publishers maximize revenue while providing buyers with transparent and efficient access to premium supply, positioning the company competitively against both walled gardens and rival SSPs.

• Leads global partnerships strategy at PubMatic, a publicly traded independent SSP, helping drive revenue growth through publisher and demand-side relationships
• Established as a key figure in programmatic supply-side partnerships during a period of significant industry consolidation and privacy-driven transformation