Perion Network

Mid-tier publicly traded AdTech platform with strong positioning in high-impact display, CTV, and search monetization, competing against both large DSPs and niche specialists

Perion Network is a publicly traded global advertising technology company headquartered in Tel Aviv, Israel, with significant operations in the United States. Founded in 2000, Perion has evolved from a consumer internet company into a full-stack AdTech platform serving brands, agencies, and publishers across multiple channels including search advertising, connected TV (CTV), social media, and high-impact display formats. Its portfolio includes Undertone (high-impact creative advertising), CodeFuel (search monetization and distribution), and CTRL Media (CTV and video advertising solutions). Perion's platform is designed to deliver measurable performance for advertisers while providing publishers with monetization tools that maximize yield. The company's SORT (Smart Optimization of Responsive Targeting) technology and AI-driven capabilities enable cookieless targeting and campaign optimization, positioning Perion well for a privacy-first advertising landscape. Perion also maintains a significant partnership with Microsoft Advertising, which has historically contributed a meaningful portion of its search advertising revenue. Perion trades on both the NASDAQ and Tel Aviv Stock Exchange and has grown through a combination of organic development and strategic acquisitions. The company serves thousands of advertisers and publishers globally, competing with major AdTech players in the programmatic, CTV, and high-impact display segments. Despite facing headwinds from shifts in search advertising partnerships and macroeconomic pressures, Perion continues to diversify its revenue streams and invest in emerging channels like retail media and CTV.