Tal Jacobson

Tal Jacobson is best known as the chief executive driving Perion Network's evolution into a diversified, technology-forward advertising platform operating across search, display, and connected television. Having joined Perion in 2018 and ascending to the CEO role in 2023, Jacobson has positioned the Nasdaq-listed company (PERI) as a meaningful mid-market AdTech operator at a time when the industry is navigating signal loss, privacy regulation, and the rapid rise of AI-driven media buying. His leadership has emphasized building durable, cookieless advertising infrastructure that serves both brand and performance objectives. Under Jacobson's stewardship, Perion has expanded its portfolio of owned and partnered technology solutions, deepening relationships with major publishers, agencies, and direct advertisers. His operational focus has centered on integrating Perion's suite of products — spanning high-impact display formats, CTV inventory, and search monetization — into a cohesive offering that competes on both reach and targeting precision without reliance on third-party identifiers. This positions Perion as a credible alternative in a programmatic landscape increasingly shaped by privacy-first mandates. With a career rooted in digital media and advertising technology spanning well over a decade, Jacobson brings both strategic vision and hands-on operational depth to his role as a public company CEO. He has become an active voice in industry conversations around identity resolution alternatives, AI applications in advertising, and the evolving regulatory environment, establishing himself as a notable operator-executive in the global AdTech space.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026