Perion acquires Greenbids for up to $65M
Perion Network, an Israeli ad-tech company, announced the acquisition of Greenbids, an AI platform that creates custom bidding algorithms for campaign-level optimization across walled gardens such as YouTube, Facebook and Instagram, and DSPs such as Google DV360 and The Trade Desk. The deal is worth up to $65 million: $27.5 million in cash at closing, a two-year cash earnout of $22.5 million, and a three-year employee retention package of $15 million in cash and equity. Announced May 13, 2025.
Last updated Nov 8, 2026 by the ATDb Editorial Team
Overview
Perion Network, an Israeli ad-tech company, announced the acquisition of Greenbids, an AI platform that creates custom bidding algorithms for campaign-level optimization across walled gardens such as YouTube, Facebook and Instagram, and DSPs such as Google DV360 and The Trade Desk. The deal is worth up to $65 million: $27.5 million in cash at closing, a two-year cash earnout of $22.5 million, and a three-year employee retention package of $15 million in cash and equity. Announced May 13, 2025.
Deal details
- Acquirer
- Perion Network
- Target
- Greenbids
- Deal Value
- $65M
- Market Segment
- programmatic advertising, AI bidding, campaign optimization