Samsung Ads Launches TotalView for Tracking Reach Across Linear and Streaming TV

Samsung Ads, the advertising arm of Samsung's media business, has announced a new solution for advertisers seeking clarity into the performance of their TV campaigns. Launched today, TotalView provides a unified view of reach across linear and streaming, within the Samsung Smart TV ecosystem. In the context of ongoing fragmentation of viewing in TV environments, Read More

Last updated Mar 31, 2026 by ATDb automated enrichment