Chris Hartley

Chris Hartley is a senior advertising sales executive at Samsung Ads, the smart TV and connected TV advertising division of Samsung Electronics, where he leads revenue generation efforts across one of the most significant first-party data platforms in the CTV ecosystem. Samsung Ads' Automatic Content Recognition (ACR) technology, embedded in tens of millions of Samsung smart TVs, gives advertisers a rare window into actual viewership behavior — and Hartley's role is to translate that data asset into scalable advertising partnerships with brands, agencies, and programmatic buyers. Hartley's career has been shaped by the convergence of television and digital advertising, with a focus on data-driven targeting and audience intelligence. His work at Samsung Ads places him at the forefront of the industry's shift away from traditional linear TV measurement toward impression-based, outcome-driven CTV advertising. He has been involved in positioning Samsung Ads as a key player in the retail media and CTV intersection, helping advertisers connect exposure data with purchase signals. As a senior commercial leader, Hartley represents Samsung Ads at industry events and in conversations around the future of TV measurement, identity, and audience targeting. His influence is primarily operational — building and scaling sales teams and go-to-market strategies that leverage Samsung's unique hardware and data footprint in a competitive CTV landscape that includes Roku, Amazon, and other major platforms.

• Led advertising sales organization at Samsung Ads, one of the largest CTV platforms by device footprint in the US
• Helped position Samsung Ads' ACR data as a premium targeting and measurement asset for national advertisers and agencies