“The Homescreen Will Be Essential to Any CTV Buy”: Alex Hole of Samsung on CTV’s Programmatic Future
Articleexchangewire.com
We met with Alex Hole, SVP and general manager, Samsung Europe and MENA in Cannes to talk home screen advertising, brand safety, measurement, and why programmatic is the future of CTV... The post “The Homescreen Will Be Essential to Any CTV Buy”: Alex Hole of Samsung on CTV’s Programmatic Future appeared first on ExchangeWire.com.
Last updated Jul 13, 2026 by ATDb automated enrichment
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