The ‘C’ In CTV Is For Cart; Held To Account

AdExchangerMarch 25, 2026AdExchangerRead original

Last updated Mar 25, 2026 by RSS Ingestion

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Tap-To-Pay TV Similar to Walmart and Vizio, Samsung Ads used its time on the NewFronts stage this week to unveil glitzy new features for streaming advertisers. The general idea being to drive performance – and prove it. Most notably, Amazon’s interactive video ad tech is coming to Samsung TV Plus over the summer via an […] The post The ‘C’ In CTV Is For Cart; Held To Account appeared first on AdExchanger.