Dana McGraw

Dana McGraw is a senior leader at Disney Advertising where she oversees audience modeling and data science, playing a central role in the company's addressable advertising strategy. She is widely recognized for her work in building data-driven advertising capabilities at one of the world's largest media companies, helping advertisers leverage Disney's first-party data assets across streaming and linear platforms including Hulu, ESPN+, and Disney+. Her work sits at the intersection of data science, identity, and premium video, making her a key figure in the evolution of TV advertising toward audience-based buying. McGraw has been instrumental in advancing Disney Advertising's clean room and data collaboration capabilities, enabling privacy-safe audience matching between Disney's data and advertiser first-party data. She has been a vocal advocate for industry-wide standards around identity resolution and measurement in a post-cookie, post-IDFA environment, contributing to conversations around alternative identity frameworks and interoperability across the streaming ecosystem. With a career spanning data science, analytics, and advertising technology, McGraw brings a rigorous quantitative perspective to the challenges of modern media buying. She is a frequent speaker at industry events including IAB conferences and Advertising Week, where she addresses topics such as streaming measurement, data collaboration, and the future of audience targeting in premium video environments.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026