Streaming Has Become a Social Network and Every Show Is an Event: Disney’s Dana McGraw

CANNES – Marketers have spent years trying to figure out how to keep consumers engaged. Disney Advertising’s Dana McGraw may have a simpler answer: give people something to obsess over together. Speaking at the Cannes Lions International Festival of Creativity, McGraw, senior vice president of data and measurement science at Disney Advertising, said modern fandom […]

Last updated Jun 23, 2026 by ATDb automated enrichment