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Donna Speciale

Dealmaker

Donna Speciale is a veteran TV advertising sales executive. She was President of U.S. Advertising Sales and Marketing at TelevisaUnivision until stepping down in June 2025, and earlier led ad sales at Turner.

Last updated Sep 26, 2026 by the ATDb Editorial Team

Role
Former President, U.S. Advertising Sales & Marketing, TelevisaUnivision
Based
New York, New York, United States
Boards
1
Connections
1
Years in industry
30 years

Expertise & education

Expertise

Streaming AdvertisingConnected TV (CTV)Premium Video Ad SalesAudience-Based BuyingUpfront Marketplace StrategyAd-Supported Streaming TiersData-Driven AdvertisingLinear-to-Streaming Convergence

Education

  • Bachelor's Degree, Iona University

Speaking topics

The future of the upfront marketplaceConvergence of streaming and linear TV advertisingAudience-based and outcome-oriented buyingMonetizing ad-supported streaming tiersBrand safety in premium content environmentsThe evolution of connected TV advertising

Recognition

Notable achievements

  • Led the advertising launch and monetization strategy for the ad-supported tier of Disney+, establishing a new benchmark for premium streaming ad products
  • Modernized Turner Broadcasting's ad sales organization to embrace data-driven, audience-based buying and challenged traditional upfront deal structures
  • Positioned Disney Advertising as a dominant force in CTV and streaming ad sales during the industry's most significant structural transition

Awards

Regularly named to Adweek's list of most powerful figures in media and advertisingRecognized by Broadcasting & Cable among top ad sales executives
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