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Brief
OpenSlate

OpenSlate

OpenSlate provides comprehensive brand safety and suitability solutions that enable advertisers to protect their brand reputation while maximizing reach through granular content-level analysis and classification of digital media environments.

openslate.comNew York, New York, United StatesFounded 2012Parent: DoubleVerify

Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated May 29, 2026

Industry
Brand Safety and Contextual Intelligence
Business Model
SaaS
Target Market
Enterprise
Employee Count
51-200
Funding
$10M
Revenue Range
$10M-$50M
Stock Symbol
N/A
Parent Company
DoubleVerify
API Available
Yes
Market Position

Leading independent brand safety and suitability platform specializing in video content analysis

Overview

OpenSlate is a leading provider of brand safety and suitability solutions for digital advertising, specializing in content-level analysis and classification for video and display advertising environments. The company's platform uses advanced technology to analyze online content at scale, helping brands, agencies, and platforms ensure their advertisements appear in contextually appropriate and brand-safe environments. OpenSlate's solutions go beyond basic brand safety to provide nuanced suitability scoring that allows advertisers to align their campaigns with content that matches their brand values and campaign objectives. As a key player in the brand safety and contextual targeting space, OpenSlate serves major advertisers, agencies, and media platforms globally. The company has established itself as a trusted partner in the programmatic advertising ecosystem, providing pre-bid and post-bid verification services. OpenSlate's technology analyzes millions of videos and web pages, offering detailed content classifications that help advertisers navigate the complex landscape of digital media while maintaining brand integrity and maximizing campaign performance.

Products & Features

OpenSlate Platform

Core brand safety and suitability platform that analyzes and classifies video and display content across the web

Content-Level Analysis

Granular content analysis that goes beyond channel or domain-level assessment to evaluate individual pieces of content

Suitability Scoring

Customizable brand suitability scores that allow advertisers to define and target content aligned with their brand values

Pre-Bid Verification

Real-time content verification for programmatic advertising to ensure brand-safe placements before ad serving

Key Features
Video content analysis at scaleCustomizable brand suitability frameworksPre-bid and post-bid verificationContent-level classificationIntegration with major DSPs and SSPsReal-time content scoringGARM-aligned categoriesContextual targeting capabilitiesReporting and analytics dashboards
Use Cases
Brand safety verification for programmatic video campaignsContextual targeting for cookieless advertisingYouTube campaign optimization and verificationSocial media advertising brand safetyCustom brand suitability alignmentPost-campaign reporting and analysisSupply path optimization for brand-safe inventory
Customer Segments
Brand advertisersAdvertising agenciesDemand-side platforms (DSPs)Supply-side platforms (SSPs)Media buyersTrading desks

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