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Brief
OpenSlate was acquired by DoubleVerify (2021).
OpenSlate

OpenSlate

Brand Safety and Contextual Intelligenceopenslate.com

OpenSlate provides comprehensive brand safety and suitability solutions that enable advertisers to protect their brand reputation while maximizing reach through granular content-level analysis and classification of digital media environments.

Last updated Jun 25, 2026 by the ATDb Editorial Team

Founded
2012
HQ
New York, New York, United States
Connections
9

At a glance

Employees
51-200
Funding
$10M
Revenue
$10M-$50M
Stock
N/A
7integrations1corporate family

About

Leading independent brand safety and suitability platform specializing in video content analysis

OpenSlate is a leading provider of brand safety and suitability solutions for digital advertising, specializing in content-level analysis and classification for video and display advertising environments. The company's platform uses advanced technology to analyze online content at scale, helping brands, agencies, and platforms ensure their advertisements appear in contextually appropriate and brand-safe environments. OpenSlate's solutions go beyond basic brand safety to provide nuanced suitability scoring that allows advertisers to align their campaigns with content that matches their brand values and campaign objectives. As a key player in the brand safety and contextual targeting space, OpenSlate serves major advertisers, agencies, and media platforms globally. The company has established itself as a trusted partner in the programmatic advertising ecosystem, providing pre-bid and post-bid verification services. OpenSlate's technology analyzes millions of videos and web pages, offering detailed content classifications that help advertisers navigate the complex landscape of digital media while maintaining brand integrity and maximizing campaign performance.

Business model

SaaS

Target market

Enterprise

What they offer

  • OpenSlate Platform

    Core brand safety and suitability platform that analyzes and classifies video and display content across the web

  • Content-Level Analysis

    Granular content analysis that goes beyond channel or domain-level assessment to evaluate individual pieces of content

  • Suitability Scoring

    Customizable brand suitability scores that allow advertisers to define and target content aligned with their brand values

  • Pre-Bid Verification

    Real-time content verification for programmatic advertising to ensure brand-safe placements before ad serving

Key features

Video content analysis at scaleCustomizable brand suitability frameworksPre-bid and post-bid verificationContent-level classificationIntegration with major DSPs and SSPsReal-time content scoringGARM-aligned categoriesContextual targeting capabilitiesReporting and analytics dashboards

Use cases

Brand safety verification for programmatic video campaignsContextual targeting for cookieless advertisingYouTube campaign optimization and verificationSocial media advertising brand safetyCustom brand suitability alignmentPost-campaign reporting and analysisSupply path optimization for brand-safe inventory

Customer segments

Brand advertisersAdvertising agenciesDemand-side platforms (DSPs)Supply-side platforms (SSPs)Media buyersTrading desks

Tech & specs

Technology stack

Machine learningNatural language processingComputer visionVideo analysis technologyReal-time bidding integration

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Yes

Corporate history
  1. 2012 · Founded
  2. 2021Acquired by DoubleVerify
    Still operating as part of DoubleVerify
Connection details
See integrations with OpenSlate (7)

Explore further

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