Mark Zagorski

Mark Zagorski is the CEO of DoubleVerify.¹ Zagorski views programmatic advertising as the biggest technological shift of the past two decades, noting that it moved the buying and selling of digital media from humans to data-driven machines bidding on impressions, and he sees AI as setting the stage for the next major transformation.² He has emphasized connecting measurement to business outcomes — ultimately whether an ad drove a sale — moving the discipline away from static metrics toward something active and actionable.² DoubleVerify is preparing to be acquired by Nielsen Holdings, which announced it will buy the company for $13.60 per share in cash, valuing it at approximately $2.15 billion.³ Source 1: apple.com — DoubleVerify $DV CEO Mark Zagorski Source 2: beet.tv — As Nielsen Buys DoubleVerify, Mark Zagorski Looks At ... Source 3: aol.com — DoubleVerify Wants to Show Advertisers What ChatGPT Ads Are ...

• CEOCurrent

  DoubleVerify

• CEO

  Telaria · Until 2020

• President & COO

  Magnite

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