As Nielsen Buys DoubleVerify, Mark Zagorski Looks At Advertising’s Next 20 Years

Nielsen’s $2.15 billion deal to acquire media-measurement firm DoubleVerify comes at a moment when the advertising industry is undergoing another technological upheaval, with artificial intelligence poised to reshape how media is bought, measured and verified. For Mark Zagorski, chief executive of DoubleVerify, the deal also marks the latest turn in an evolution that has transformed […]

Last updated Aug 23, 2026 by the ATDb Editorial Team