Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense

Nielsen is used to abuse. “We get punched in the face for obvious reasons,” said Nielsen CEO Karthik Rao. “We’re the referee, we tell the score, and people don’t like it – but it comes from a position of strength, and with this acquisition, we’re playing offense.” The acquisition he’s speaking of is Nielsen’s planned […] The post Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense appeared first on AdExchanger.

Last updated Aug 23, 2026 by the ATDb Editorial Team