Liane Nadeau

Liane Nadeau is a senior AdTech executive recognized for her deep expertise in programmatic advertising, media quality, and media investment strategy. As EVP, Head of Media Investment at Digitas North America, she leads the agency's approach to media buying and investment across programmatic and broader digital channels, helping major brand clients navigate an increasingly complex and fragmented media landscape. Her work spans programmatic strategy, brand safety, viewability, and fraud prevention, making her a trusted voice on accountability and transparency in digital advertising. Nadeau built her career at the intersection of programmatic technology and media quality. Prior to her current role, she served as VP of Programmatic at DoubleVerify, where she partnered with DSPs, agencies, and advertisers to integrate verification solutions into programmatic workflows. That experience gave her a distinctive vantage point — understanding both the sell-side infrastructure of ad verification and the buy-side demands of agency media investment — which she now applies at Digitas North America. With approximately 15 years in the AdTech industry, Nadeau has developed a reputation as a knowledgeable practitioner who can translate complex programmatic concepts into actionable strategies. She is recognized within the industry for her ability to bridge technical and commercial dimensions of programmatic advertising, and has been a featured voice at industry events and in trade media on topics including media quality, programmatic transparency, and the evolving standards of brand suitability.

Last updated Jul 10, 2026 by ATDb automated enrichment