Digitas North America

One of the largest and most established connected marketing agencies in North America, operating within the Publicis Groupe network with deep data, technology, and creative capabilities.

Digitas North America is a full-service connected marketing agency and part of Publicis Groupe, one of the world's largest communications groups. Operating across major U.S. cities including Boston, New York, Chicago, San Francisco, and Atlanta, Digitas combines data science, technology platforms, creative strategy, and media planning to help brands build meaningful customer relationships at scale. The agency serves a broad roster of Fortune 500 clients across industries including financial services, healthcare, automotive, consumer goods, and technology. Digitas positions itself as a 'connected marketing agency,' emphasizing the integration of data-driven insights with creative execution and media activation. Its capabilities span CRM and loyalty marketing, digital media buying, content production, UX and experience design, performance marketing, and marketing technology consulting. The agency leverages Publicis Groupe's broader ecosystem — including Epsilon's data assets, Publicis Media's buying power, and Sapient's technology consulting — to offer clients an integrated, end-to-end marketing stack. Founded in Boston in 1980 as a direct marketing firm, Digitas evolved through the digital revolution to become one of the most prominent digital and data-driven agencies in North America. It merged with LBi in 2013 to form DigitasLBi globally, though the North American entity has operated under the Digitas brand. The agency competes with other large integrated digital agencies such as Wunderman Thompson, MRM, and Merkle, and is recognized as a top-tier player in data-driven, technology-enabled marketing services.