CTV Metrics Must Look Beyond the Checkout to Reach Branding Goals

CANNES, France – Connected television may have learned the language of clicks, conversions and closed-loop measurement, but advertisers should resist treating every commercial like a digital cashier, according to Liane Nadeau, chief investment officer at Digitas North America. Speaking at the Cannes Lions International Festival of Creativity, Nadeau joined Carly Friedman, head of agency at […]

Last updated Sep 7, 2026 by ATDb automated enrichment