Channel Planning Is Dead. Digitas’ Liane Nadeau on the Fluid Funnel Era.

The awareness-consideration-conversion funnel isn’t dead — it’s just moved faster than the org chart has. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Liane Nadeau, Chief Media and Investment Officer, Digitas, to make the case that channel planning — the TV budget, the search budget, the audio budget, the programmatic line […] The post Channel Planning Is Dead. Digitas’ Liane Nadeau on the Fluid Funnel Era. appeared first on AdExchanger.

Last updated Jul 7, 2026 by ATDb automated enrichment