Ad Context Is King and Programmatic Isn’t the Villain Anymore: Digitas’ Liane Nadeau

NEW YORK – At the IAB NewFronts, Liane Nadeau, chief investment and media officer at Publicis Groupe’s Digitas North America, made a quiet but notable admission: the old rivalry between direct buys and programmatic is over, and frankly, it was getting awkward anyway. “Historically, those two things would’ve been antithetical,” Nadeau said, referring to direct [...]

Last updated Apr 8, 2026 by ATDb automated enrichment