CTM partners with Genius Monkey

Genius Monkey, a programmatic advertising platform, announced a first-of-its-kind integration with CallTrackingMetrics (CTM), a leading call tracking and attribution platform. The integration connects impression-level programmatic ad data directly to inbound phone calls, enabling marketers to trace the full customer journey from a programmatic ad impression through to a phone conversion. This closes a historically significant gap in attribution where phone call conversions were often disconnected from the digital ad touchpoints that drove them.

This integration addresses a longstanding challenge in performance marketing: attributing offline conversions — specifically inbound phone calls — to programmatic ad spend. By linking impression-level data to CTM's multi-touch attribution model, advertisers gain a more complete view of their return on ad spend (ROAS), particularly in high-intent verticals such as healthcare, legal, home services, and automotive where phone calls remain a dominant conversion mechanism. This positions both Genius Monkey and CTM competitively against larger walled-garden platforms and standalone attribution vendors by offering a more transparent, cross-channel attribution solution. The partnership reflects a broader industry trend toward closing the loop between digital ad delivery and real-world conversions, and may pressure competitors in the call analytics and programmatic spaces to develop similar integrations.