Whitney Dailey

Whitney Dailey is a product leader at DoubleVerify, one of the digital advertising industry's foremost verification and measurement platforms. In her role as VP of Product, she shapes the strategic direction of solutions that help advertisers ensure their media investments are brand-safe, fraud-free, and reaching real, engaged audiences. Her work sits at the intersection of ad quality, measurement innovation, and the evolving attention economy. Dailey has been associated with DoubleVerify during a period of significant industry transformation, including growing scrutiny of media quality, the rise of attention metrics as a complement to traditional viewability standards, and increasing demand for transparency in programmatic supply chains. Her product focus spans core verification capabilities as well as newer frontiers like attention measurement, which has become an increasingly important signal for advertisers seeking to move beyond simple impression counting. Her career reflects a trajectory through AdTech product and strategy roles, contributing to platforms that serve the buy side's need for accountability and performance assurance in digital media. She is recognized within industry circles for her expertise in brand safety frameworks, invalid traffic detection, and the development of measurement products that address advertiser concerns in an increasingly complex media landscape.

• Led product strategy at DoubleVerify during the company's expansion into attention measurement products
• Contributed to DoubleVerify's growth as a leading ad verification platform serving major global advertisers