Addressable TV Made Up Over One-Third of TV Spend in UK Last Year

Ad spend on addressable TV in the UK grew by 37 percent YoY in 2025, according to the latest Expenditure Report from the Advertising Association (AA) and WARC, which tracks spending figures via a survey of media owners and industry bodies. The findings show that while overall TV spend was down by 1.2 percent YoY, Read More