David Cohen

David Cohen is the Chief Executive Officer of the Interactive Advertising Bureau (IAB).¹ IAB is a trade association that empowers the media and marketing industries in the digital economy.² Before joining IAB, Cohen served as President, North America for MAGNA, Interpublic Group's centralized media intelligence, investment, and innovation arm, where he oversaw more than $20 billion in media spend.³ Cohen has a long history of engagement with trade organizations, including IAB and the 4As, where he chaired the Interactive Marketing Committee, and he has helped initiate several industry-wide programs, including a cross-industry video initiative facilitated by EY.³ Source 1: iab.com — IAB Ushers in New Era: David Cohen Named IAB CEO Source 2: iab.com — IAB Names David Cohen President Source 3: iabtechlab.com — David Cohen

• CEOCurrent

  IAB (Interactive Advertising Bureau)

• Employee

  MAGNA Global · From 2016

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