IAB’s David Cohen: AI Is Doing to the Internet What the Internet Did to Traditional Media

CANNES, France — Three decades after digital advertising disrupted traditional media, artificial intelligence is triggering an equally fundamental rethinking of measurement frameworks, supply chain architecture, and the role agents play in mediating brand-consumer relationships. “If you think back to the beginning of the industry 30 years ago, the internet disrupted traditional media back then and […]

Last updated Jul 8, 2026 by ATDb automated enrichment