EMARKETER’s Stephanie Paterik: AI Isn’t Cannibalizing Other Ad Channels

Internet content has felt infinite for the past two decades. Still, when generative artificial intelligence arrived nearly four years ago, that sense of infinity felt like it doubled or even tripled.  For Stephanie Paterik, VP of Insights at EMARKETER, that content explosion isn’t the threat it appears to be. But it is reshaping what actually […]

Last updated Sep 9, 2026 by ATDb automated enrichment