EMARKETER’s Sarah Marzano: Commerce Media will Drive One-In-Four-Digital Ad Dollars

Commerce media’s growth is showing no signs of slowing. According to an EMARKETER forecast, that category is on track to account for more than one in every four dollars allocated to digital advertising overall. But for commerce brands, sustaining those gains will require finding new points of differentiation. “Despite the fact that the channel has […]

Last updated Sep 21, 2026 by ATDb automated enrichment