Programmatic’s Next Era: Clarity Is The New Currency

Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off. EMarketer projects programmatic will account for effectively all net-new display ad dollars in 2025, underscoring just how fully automation has become the default operating system for digital advertising. But programmatic’s biggest promise was never […] The post Programmatic’s Next Era: Clarity Is The New Currency appeared first on AdExchanger.