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Lauren Fisher

Analyst

Lauren Fisher is a respected research analyst and market intelligence leader in the AdTech industry, best known for her work decoding advertiser behavior, programmatic adoption trends, and the evolving dynamics of digital media buying. As VP of Business Intelligence at Advertiser Perceptions, she leads research initiatives that help advertisers, agencies, and media companies navigate a rapidly shifting landscape shaped by automation, identity challenges, and changing buyer expectations. Before joining Advertiser Perceptions, Fisher built her analytical foundation at eMarketer, where she was a go-to voice on programmatic advertising research and forecasting. Her eMarketer work helped define industry-wide understanding of automated ad buying growth, providing the data benchmarks that media companies and technology vendors relied on to contextualize market opportunity and competitive positioning. Throughout her career, Fisher has distinguished herself through a rigorous, data-first approach to industry analysis. Her insights have been cited across trade publications and industry events, making her a trusted resource for professionals seeking to understand how advertisers think, spend, and adapt in an increasingly complex digital ecosystem.

Last updated Jun 14, 2026 by the ATDb Editorial Team

Role
GM, Business Intelligence
Company
Advertiser Perceptions
Based
New York, NY, United States
Connections
2
Years in industry
12 years

Bio

Lauren Fisher is a respected research analyst and market intelligence leader in the AdTech industry, best known for her work decoding advertiser behavior, programmatic adoption trends, and the evolving dynamics of digital media buying. As VP of Business Intelligence at Advertiser Perceptions, she leads research initiatives that help advertisers, agencies, and media companies navigate a rapidly shifting landscape shaped by automation, identity challenges, and changing buyer expectations. Before joining Advertiser Perceptions, Fisher built her analytical foundation at eMarketer, where she was a go-to voice on programmatic advertising research and forecasting. Her eMarketer work helped define industry-wide understanding of automated ad buying growth, providing the data benchmarks that media companies and technology vendors relied on to contextualize market opportunity and competitive positioning. Throughout her career, Fisher has distinguished herself through a rigorous, data-first approach to industry analysis. Her insights have been cited across trade publications and industry events, making her a trusted resource for professionals seeking to understand how advertisers think, spend, and adapt in an increasingly complex digital ecosystem.

Career

  • Analyst, Programmatic Advertising

    eMarketer

Expertise & education

Expertise

Programmatic AdvertisingAdvertiser Sentiment ResearchDigital Media Market IntelligenceAd Buying BehaviorMarket ForecastingMarketing Technology TrendsDigital Advertising StrategyBusiness Intelligence

Speaking topics

Programmatic advertising trends and adoptionAdvertiser and agency sentiment in digital mediaThe evolving digital advertising landscapeMarketing technology buyer behavior

Recognition

Notable achievements

  • Led business intelligence function at Advertiser Perceptions, one of the AdTech industry's leading research firms focused on advertiser and agency sentiment
  • Produced widely cited programmatic advertising research and forecasts at eMarketer that shaped industry understanding of automated media buying adoption

Publications

  • Various research reports and analyses published through Advertiser Perceptions
  • Programmatic advertising research and forecasts published through eMarketer
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