Lauren Fisher

Lauren Fisher is a respected research analyst and market intelligence leader in the AdTech industry, best known for her work decoding advertiser behavior, programmatic adoption trends, and the evolving dynamics of digital media buying. As VP of Business Intelligence at Advertiser Perceptions, she leads research initiatives that help advertisers, agencies, and media companies navigate a rapidly shifting landscape shaped by automation, identity challenges, and changing buyer expectations. Before joining Advertiser Perceptions, Fisher built her analytical foundation at eMarketer, where she was a go-to voice on programmatic advertising research and forecasting. Her eMarketer work helped define industry-wide understanding of automated ad buying growth, providing the data benchmarks that media companies and technology vendors relied on to contextualize market opportunity and competitive positioning. Throughout her career, Fisher has distinguished herself through a rigorous, data-first approach to industry analysis. Her insights have been cited across trade publications and industry events, making her a trusted resource for professionals seeking to understand how advertisers think, spend, and adapt in an increasingly complex digital ecosystem.

• Led business intelligence function at Advertiser Perceptions, one of the AdTech industry's leading research firms focused on advertiser and agency sentiment
• Produced widely cited programmatic advertising research and forecasts at eMarketer that shaped industry understanding of automated media buying adoption

• Various research reports and analyses published through Advertiser Perceptions
• Programmatic advertising research and forecasts published through eMarketer