Principal Analyst at Insider Intelligence/eMarketer
Wurmser is known for authoritative forecasts and analysis on mobile advertising and location-based marketing, with research widely cited by media and industry stakeholders navigating privacy-driven disruption in AdTech.
Last updated Feb 27, 2026 by AI Enrichment
Yory Wurmser is a Principal Analyst at Insider Intelligence (formerly eMarketer), where he has built a reputation as one of the industry's most cited voices on mobile advertising, location-based marketing, and the structural shifts reshaping digital ad platforms. His research covers mobile commerce, proximity marketing, programmatic advertising, and the downstream effects of privacy regulation and platform policy changes on the broader AdTech ecosystem. His forecasts and reports are regularly referenced by brands, agencies, and technology platforms as authoritative benchmarks for planning and investment decisions. Over his tenure at eMarketer/Insider Intelligence, Wurmser has produced a substantial body of work on mobile advertising spending trends, the effectiveness of location-based targeting, and the evolving role of retail media networks. He is frequently quoted in major publications including The Wall Street Journal, AdAge, and Digiday, and has spoken at industry conferences on topics ranging from mobile marketing strategy to the future of identity resolution in a post-cookie environment. His ability to translate complex AdTech dynamics into actionable intelligence has made him a trusted resource across the industry. Wurmser's work sits at the intersection of data-driven forecasting and strategic analysis, helping stakeholders understand not just where digital advertising spend is going, but why structural forces — from Apple's ATT framework to the rise of connected TV — are reshaping competitive dynamics. His consistent focus on mobile and location as foundational layers of modern advertising distinguishes his analytical perspective within a crowded field of digital media researchers.
eMarketer (prior to Principal Analyst role)