Yory Wurmser
Yory Wurmser is a Principal Analyst at Insider Intelligence/eMarketer, where he covers mobile advertising, location-based marketing, programmatic advertising, and the impact of privacy regulation and platform policy on the broader digital ad ecosystem. His research and forecasts serve as authoritative benchmarks for brands, agencies, and technology platforms navigating structural shifts in AdTech. He previously held an analyst role at eMarketer prior to advancing to his current position.
Last updated Jun 6, 2026 by the ATDb Editorial Team
- Years in industry
- 15 years
Bio
Yory Wurmser is a Principal Analyst at Insider Intelligence/eMarketer, where he covers mobile advertising, location-based marketing, programmatic advertising, and the impact of privacy regulation and platform policy on the broader digital ad ecosystem. His research and forecasts serve as authoritative benchmarks for brands, agencies, and technology platforms navigating structural shifts in AdTech. He previously held an analyst role at eMarketer prior to advancing to his current position.
Career
Analyst
eMarketer · prior to Principal Analyst role
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Produced widely cited annual forecasts on U.S. mobile advertising spending at eMarketer/Insider Intelligence
- Regularly quoted in The Wall Street Journal, AdAge, and Digiday as an authoritative AdTech analyst
- Authored influential research on the impact of Apple's App Tracking Transparency on mobile advertising
Publications
- Various eMarketer/Insider Intelligence reports on mobile advertising, location marketing, and digital ad trends