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Yory Wurmser
Principal Analyst at Insider Intelligence/eMarketer
Mobile advertising and digital ad ecosystem analysis
Last updated May 31, 2026 by the ATDb Editorial Team
Bio
Yory Wurmser is a Principal Analyst at Insider Intelligence/eMarketer, where he covers mobile advertising, location-based marketing, programmatic advertising, and the impact of privacy regulation and platform policy on the broader digital ad ecosystem. His research and forecasts serve as authoritative benchmarks for brands, agencies, and technology platforms navigating structural shifts in AdTech. He previously held an analyst role at eMarketer prior to advancing to his current position.
Previous Roles
Analyst
eMarketer (prior to Principal Analyst role)
Expertise
Mobile AdvertisingLocation-Based MarketingProgrammatic AdvertisingRetail Media NetworksMobile CommercePrivacy and Identity ResolutionDigital Advertising ForecastingConnected TV Advertising
Notable Achievements
- Produced widely cited annual forecasts on U.S. mobile advertising spending at eMarketer/Insider Intelligence
- Regularly quoted in The Wall Street Journal, AdAge, and Digiday as an authoritative AdTech analyst
- Authored influential research on the impact of Apple's App Tracking Transparency on mobile advertising
Speaking Topics
Mobile Marketing StrategyLocation-Based AdvertisingRetail Media NetworksProgrammatic Advertising TrendsPrivacy Changes and AdTech ImpactMobile Commerce
Publications
- Various eMarketer/Insider Intelligence reports on mobile advertising, location marketing, and digital ad trends
Connections