Intelligence vs. effectiveness: Emarketer’s Bill Fisher on advertising’s AI crossroads

At New Digital Age’s latest Foresight event, Bill Fisher, Principal Analyst at Emarketer, set the tone for the day with a compelling opening keynote. Addressing an audience of industry leaders, Fisher tackled the core structural shifts transforming modern marketing and posed a question that sits at the heart of the industry's current existential crisis: as advertising technology grows vastly more intelligent, is it actually becoming any more effective? The post Intelligence vs. effectiveness: Emarketer’s Bill Fisher on advertising’s AI crossroads appeared first on New Digital Age.

Last updated Oct 6, 2026 by ATDb automated enrichment