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Bryan Wiener

Co-Founder & CEO at 37Arc

Building and scaling next-generation marketing and media ventures

OperatorLinkedInChicago, Illinois, United States27+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Bryan Wiener is Co-Founder & CEO of 37Arc, bringing decades of leadership experience in digital media and marketing to his latest venture. He previously served as CEO of Comscore from 2018 to 2021, where he worked to stabilize and refocus the measurement company, and before that spent nearly two decades at 360i, rising from President to CEO and helping build it into a leading digital agency. Wiener is recognized as a seasoned operator with a track record of leading and transforming businesses across the advertising and marketing technology landscape.

Previous Roles

CEO

Comscore (2018-2021)

CEO

360i (2005-2018)

President

360i (2001-2005)

Expertise
Retail Media NetworksDigital MeasurementIntegrated Marketing ServicesPerformance MarketingData-Driven AdvertisingAgency OperationsMarketing Technology TransformationAudience Analytics
Education
  • BA, University of Michigan
Notable Achievements
  • Led Quad's strategic pivot from commercial printing to a data-driven retail media and marketing services platform beginning in 2021
  • Stabilized Comscore through a major financial restatement and governance crisis, preserving its role as a key cross-platform measurement currency
  • Built 360i into one of the most recognized independent digital agencies in the U.S., earning numerous industry accolades before its full Dentsu integration
  • Oversaw Quad's development of in-store and direct mail retail media capabilities as a differentiated alternative to digital-only networks
Awards
360i recognized as Ad Age Agency of the Year (during Wiener's tenure)Inducted into various digital marketing industry recognition lists during 360i growth era
Speaking Topics
Retail media network strategy and the future of commerce marketingTransforming legacy media and print businesses for the digital eraCross-platform measurement and advertising accountabilityIntegrated marketing services vs. holding company modelsData-driven creative and production at scale
Board Memberships
Quad/Graphics Board (executive role)Interactive Advertising Bureau (IAB) — prior board involvement