Stuart Frankel

Stuart Frankel is best known for his tenure as CEO of Comscore, one of the most recognized names in audience measurement and cross-platform media analytics. During his leadership, he was central to repositioning Comscore as a trusted currency provider for the evolving media landscape, tackling the fragmentation of viewership across linear TV, streaming, digital, and mobile platforms. He focused on stabilizing and modernizing a company that had faced significant operational and financial challenges, while championing independent, transparent measurement standards at a time when major platforms faced scrutiny over self-reported metrics. Frankel brings a strong background in media technology and data-driven advertising. Before Comscore, he served as CEO of Networked Insights, a social data analytics company, and held senior roles across media and technology firms. His career has consistently spanned the intersection of data, analytics, and media, giving him a distinctive perspective on how measurement underpins the entire advertising ecosystem. He was a vocal advocate for deduplicated, cross-platform measurement as streaming continued to erode traditional TV audiences, positioning Comscore as an alternative or complement to Nielsen in the race to define the next generation of media currency. As of May 2026, Frankel transitioned out of the CEO role at Comscore following the appointment of Matt McLaughlin as the new Chief Executive Officer. Frankel joined the Comscore board of directors and is also Managing Director at 10X CEO, a peer advisory and executive development organization. His move reflects a shift from operational leadership to board-level governance and executive mentorship.

Last updated Jul 10, 2026 by ATDb automated enrichment