Crossmedia

Independent mid-sized media agency known for transparency and data-driven media investment, competing against holding company agencies

Crossmedia is an independent media agency headquartered in New York City, founded in 2000, that specializes in media planning, buying, and analytics across all channels including digital, TV, print, out-of-home, and social. The agency is built on a philosophy of radical transparency and accountability, offering clients full visibility into how their media dollars are spent — a differentiator in an industry often criticized for opaque practices. Crossmedia works with a roster of well-known brands across categories including financial services, retail, healthcare, and consumer packaged goods. The agency positions itself as a pure-play media agency, meaning it does not own or operate media properties, creative studios, or production houses, which it argues eliminates conflicts of interest. Its proprietary analytics and planning tools help clients optimize media mix and measure ROI across touchpoints. Crossmedia has grown steadily as a mid-sized independent, competing against both large holding company agencies and other boutique independents. In the AdTech ecosystem, Crossmedia occupies the role of a sophisticated media agency that leverages data and technology partnerships to deliver media strategy and execution. The firm has expanded its U.S. presence and also has operations in Europe, particularly in Germany and the UK, reflecting its origins as a transatlantic agency. Its emphasis on media transparency and data-driven planning has resonated with marketers seeking alternatives to the major holding companies.