Paramount Advertising
New York, NY, United States · Founded 2019
1001-5000 employees · PARA
Sourced & current · updated Oct 12, 2026Website
Paramount Advertising is a leading innovative organization within Paramount that generates advertising revenue across the company's full portfolio of media brands through groundbreaking research, data, partner marketing, and sales strategy.
Where they sit
Stack tier: Ecosystem Services (A)
Connected TV PlatformVideo Advertising PlatformProgrammatic Platform
One of the largest premium video advertising sellers in the US, competing directly with NBCUniversal and Disney for national TV and streaming ad budgets.
Ownership
Parent: Skydance