Kelly Scott Madison

One of the largest independent media agencies in the United States, known for transparent, data-driven media services for mid-market and national brands

Kelly Scott Madison (KSM) is an independent media agency founded in 1984 and based in Chicago, Illinois. The agency provides comprehensive media planning, buying, and strategy services across all major channels including television, digital, radio, out-of-home, and print. KSM serves a diverse roster of national and regional clients, with particular depth in categories such as healthcare, financial services, retail, and consumer packaged goods. The agency is known for its data-driven approach to media investment and its ability to deliver sophisticated media solutions typically associated with larger holding company agencies while maintaining the agility and client focus of an independent shop. KSM has built a strong reputation in the mid-market segment, offering integrated media services that include audience research, media analytics, programmatic buying, and performance measurement. The agency leverages proprietary tools and third-party data platforms to optimize media spend and demonstrate ROI for clients. Its independence is a key differentiator, allowing for unbiased media recommendations and transparent business practices that resonate with marketers seeking accountability. As one of the larger independent media agencies in the United States, KSM competes with both holding company media shops and other independent agencies. The firm has consistently been recognized in industry rankings and has grown its capabilities in digital and data-driven media to stay competitive in an evolving landscape. KSM's longevity and sustained independence in a consolidating industry underscore its strong client relationships and consistent delivery of media results.