Kepler

Independent, technology-enabled digital marketing agency serving enterprise and Fortune 500 brands with data-driven media strategy and execution

Kepler (formerly known as Kepler Group) is a technology-enabled digital marketing agency headquartered in New York City that specializes in data-driven media strategy, execution, and optimization. The company integrates proprietary technology with deep channel expertise across paid search, paid social, programmatic display, video, and connected TV to help enterprise brands achieve measurable performance outcomes. Kepler's approach blends the strategic thinking of a consultancy with the hands-on execution capabilities of a full-service media agency, differentiating it from pure-play software vendors and traditional agencies alike. Kepler has built a reputation for its rigorous, analytically grounded methodology, leveraging first-party data, advanced attribution modeling, and machine learning to drive efficiency and scale for its clients. The agency serves a range of Fortune 500 and global brands across verticals including financial services, retail, consumer goods, and technology. Its acquisition of Napkyn Analytics further strengthened its data and analytics capabilities, particularly around Google Analytics and cloud-based data infrastructure. Kepler operates as an independent entity and is a member of the kyu collective, a strategic network of creative and professional services firms. In the competitive AdTech and agency landscape, Kepler positions itself against both large holding company agencies and independent performance marketing shops. Its independence, combined with access to kyu's global network of firms, allows it to offer clients a boutique, high-touch service model backed by sophisticated technology and data science capabilities. The company continues to grow its team and client roster, with offices across North America and Europe.